And yet, the 21st Century has brought enormous change. The evolution of the internet and advent of the smartphone have transformed the way consumers interact with organisations, and each other, and while much of society has embraced this new digital age, the NHS has been slower to adapt.

Nearly three quarters of NHS staff believe technology could help transform patient care in England, with more than 80% claiming it could attract more ’digital natives’ into the workforce, according to a new study by BT.