David Sheldrake

David previously managed outsource call centres working on campaigns associated with energy and telecom. In 2009 David transitioned into the energy industry, working as a sales executive for Total Gas and Power and later for Npower. For the majority of his time at Npower, he worked with the SME TPI (broker) team. Before coming to POWWR, David initially supported the Npower broker portal and looked for partners in other products and services to enhance broker revenue streams.

Posts by David Sheldrake:

The need to clean data for effective insight

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years.
Whilst more data generally leads to more insight, the quality of that insight can only be as good as the quality and relevance of the data going in. Ensuring that the right data is collected − not just in terms of volume but in context and accuracy too − is paramount. Once this bad data infiltrates the system, problems begin. Yet, keeping data clean and true can be a real challenge.

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