Tag Archives: eCommerce

How E-commerce Marketers Can Win Black Friday

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This evolution is reshaping consumer expectations and forcing traditional brands to rethink their approach, particularly around major retail events like Black Friday.

This year, we anticipate a marked evolution in the strategies of dominant eCommerce platforms. When it comes to their mobile marketing, these marketplaces are turning their attention away from mass user acquisition and focusing more on deepening engagement with their existing users. This pivot suggests a new challenge for brands: increasing investment in retention and re-engagement campaigns to avoid losing customers to these giants during the holiday rush.

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Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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Marketing in the Metaverse

With the metaverse, it becomes possible for consumers to visit their favourite retailer, get real-time inspiration depending on their requirement (be it an upcoming wedding, a holiday), and make a purchase after virtually trying on a new look. The same goes for people using the metaverse at home to view products in 3D and true to scale in their home. The result is a new opportunity to create an exciting, hassle-free virtual shopping trip that transcends physical boundaries.

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Why MACH is the future of customer experience

Because MACH architecture is modular, retailers can not only select the best technology solutions on the market to create their eCommerce system, but also integrate them together without the need for a disruptive re-platforming project.

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Travel industry, ‘check-in’ on cart abandonment

People are not loyal to travel brands now – they can’t afford to be. With the right deal and customer experience, there is an opportunity to capture the huge number of customers who will be shopping for their summer deals this month and beyond.

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Supply Chain Commerce & The Green Imperative

We are in the midst of a real-time, seismic shift as consumers transform expectations of global supply and demand models. The pandemic exposed the fragility of many supply chain networks. An inability to sense and dynamically adjust to shifting demand signals, consumer preferences, labour requirements, transportation, storage, inventory and trade policy changes caused havoc to economies and brands around the world.

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How tech firms can manage a globally distributed workforce

For employees, remote working provides far greater work/life balance and fits the requirements of modern workers much better.
This has all given rise to globally distributed workforces. But managing such a workforce can be challenging. Here are our five main tips on doing so successfully.

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SMEs must prepare for the next cyber attack?

Ultimately, leave nothing to chance. Always expect an attack to happen, as cybercriminals are constantly looking for that open entryway. SMEs cannot afford to leave the door open. One negative experience can damage your customer relationships, reputation and overall business health. In this constant game of cat and mouse, we all need to be on our guard.

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Micro-fulfilment and Opportunistic Retail

James Hyde, Chief Product Officer & Founder, James and James Fulfilment ,explains how cloud based business intelligence led fulfilment is delivering the agility required to enable truly opportunistic retail.

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Embracing the potential of clienteling

Retailers are just about keeping up with the terminology for the customer experience market – some broadly accepted buzzwords within CX circles include omnichannel, clienteling, assisted sales, and endless aisle. But it’s retailers’ interpretation of these terms which is proving more of a challenge.

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Is your business ready for Headless Commerce?

Sam Van Hees, co-founder & CMO of Instant Commerce, a frontend as a service solution which enables any eCommerce brand to build a high-end headless storefront, explores the top seven signs your ecommerce business is ready to make the switch to headless commerce.

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Embracing the value of AI for payments

George Ralchev is the Head of Security at emerchantpay, a leading global payment service provider. In this article, George explores the value of AI in today’s payments and retail landscape with a particular focus on how merchants can ensure that their security capabilities are innovating alongside growing digitization in payments and consumer shopping patterns.

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