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In a time of increasingly sophisticated AI-enabled bots and sales automation platforms, it is vital to ensure digital transformation enables rather than replaces customer relationships, insists John Cheney, CEO, Workbooks.
In a time of increasingly sophisticated AI-enabled bots and sales automation platforms, it is vital to ensure digital transformation enables rather than replaces customer relationships, insists John Cheney, CEO, Workbooks.
A lean and agile approach is needed to meet the eCommerce needs of today, and there are a range of tools that companies should be using to get on their agile journey.
Together, the Cloud and CRM have the potential to revolutionise a company, making it more efficient and effective in its customer delivery, as John Cheney, CEO, Workbooks explains.
Andy McDonald, CEO, Cloudapps, reveals three strategies that will unlock the hidden insights in CRM data needed to transform sales activities and grow revenues.
Tools are not replacing sales people – they are empowering them to take an intelligent, tailored approach to every single engagement, and, As Andy McDonald, CEO, Cloudapps, explains, combining the art and science of selling to reach a completely new level.
CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every business achieving phenomenal business transformation, another will have wasted resources and seen zero return.
As a mature market, there are countless CRM solutions now available, many of which are loaded with fantastic features and functionality. So what makes the difference between CRM failure and CRM success? As John Cheney, CEO of cloud-based CRM vendor Workbooks, explains, it isn’t the technology that delivers success – success can only be achieved if companies set clear business outcomes at the point of purchase.
Together, Salesforce and Slack will create a digital HQ for success from anywhere.
James Frampton, Senior Vice President and General Manager EMEA for SugarCRM, explains why organisation leaders should let information silos fall for the sake of customer relationships.
Research finds 83% of IT leaders plan to increase their use of low-code development tools.
Tomáš Řehoř, Head of Engineering at Pipedrive, tells Top Business Tech why contact centre automation is at the heart of CRM trends in the industry today.
Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
SugarPredict is a powerful AI engine, so how is it breaking down that breaks down sales and marketing barriers? SugarCRM…
In his latest exclusive with Top Business Tech, Mike Rhodes, CEO of ConsultMyApp, details how companies can better retain their app users.
Barry O’Donnell, Chief Operating Officer at TSG, walks Top Business Tech through the importance of carrying out a thorough risk…
Leverage your CRM system fully with these 8 tips from Sara Evans of PragmatiQ Solutions
Craig Charlton, CEO of SugarCRM, looks at how the modern-day customer experience can be improved