Tag Archives: AppsFlyer

Quick Commerce and the Retail Media Revolution

Quick commerce has transformed the way consumers shop, redefining convenience with near-instant delivery of groceries, meals, and household essentials. However, beyond its impact on logistics and e-commerce, quick commerce is now emerging as a major force in digital advertising. As consumer behaviours shift toward on-demand purchases, these platforms are leveraging their vast first-party data and high-intent audiences to become key players in the retail media landscape.

For advertisers, this is more than just a trend – it is an opportunity to be part of the next wave of digital advertising. As retail media continues to evolve, quick commerce is proving that it is not just a logistics solution, but a full-scale advertising ecosystem in its own right.

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Why DEIB is Imperative to Tech’s Future

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.”
The justification for these cuts is often the same: Economic conditions are tough. Budgets are tight. We have to focus on the core business. But let us be clear, DEIB is not separate from business success. It is not a luxury, it is a fundamental driver of innovation, collaboration, and long-term growth. If we genuinely believe in tech as a force for progress, then cutting DEIB is a step in the wrong direction. This article provides the evidence.

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The need to eradicate platform dependence

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground.

The recent uncertainty surrounding TikTok is a reminder that no single platform is invincible. Whether through regulatory challenges, algorithm updates, or shifts in user behaviour, brands that rely too heavily on any one channel risk losing control over their reach, engagement, and revenue. In 2025, diversification is not just best practice, it is a necessity.

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The rise of loyalty apps

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in the UK now signed up for at least one.

This is unsurprising. After all, their use has now become ubiquitous. And for good reason. They are highly intuitive and convenient to use to earn and redeem rewards at a time when money is tight. Loyalty apps are helping bring in a new era of retailing by encouraging multi-channel shopping.

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