Tag Archives: Apps

How E-commerce Marketers Can Win Black Friday

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This evolution is reshaping consumer expectations and forcing traditional brands to rethink their approach, particularly around major retail events like Black Friday.

This year, we anticipate a marked evolution in the strategies of dominant eCommerce platforms. When it comes to their mobile marketing, these marketplaces are turning their attention away from mass user acquisition and focusing more on deepening engagement with their existing users. This pivot suggests a new challenge for brands: increasing investment in retention and re-engagement campaigns to avoid losing customers to these giants during the holiday rush.

231

The CTO: From backroom to boardroom

Over the past decade, the tech industry has transformed at an astonishing rate, often leaving both consumers and businesses struggling to keep pace. At the forefront of this digital revolution is the Chief Technology Officer (CTO), whose responsibilities have evolved far beyond keeping up with tech trends.
The role of the CTO has changed dramatically, shifting from primarily managing the technology stack to becoming strategic leaders who collaborate closely with CEOs. Today, they guide their organisations through technological complexities and drive innovation.

2607

The CTO: From backroom to boardroom

Over the past decade, the tech industry has transformed at an astonishing rate, often leaving both consumers and businesses struggling to keep pace. At the forefront of this digital revolution is the Chief Technology Officer (CTO), whose responsibilities have evolved far beyond keeping up with tech trends.
The role of the CTO has changed dramatically, shifting from primarily managing the technology stack to becoming strategic leaders who collaborate closely with CEOs. Today, they guide their organisations through technological complexities and drive innovation.

3088