Why Is Construction’s Green Future Stuck?

NBS, the construction technology platform, recently surveyed over 600 construction professionals about the sustainability of building projects in recent years. Surprisingly, considering the built environment is responsible for a quarter of the UK’s carbon emissions, green achievements have gone back over the past decade, with only one in three construction professionals hitting eco-friendly targets on their projects. In contrast, ten years ago it was around half.

One in five construction professionals never measures or reports sustainability metrics on their projects. Related to this, more than half of respondents haven’t worked on a net-zero project in the past year, and only 4% have only worked on net-zero projects.

Barriers

This surprising finding may be explained by over half of professionals saying that key barriers to sustainability are lack of client demand and the perceived higher financial costs of sustainable projects. Around four in ten say there’s a lack of precise government direction/regulation and a similar number say that greener products are more likely to be value-engineered out at the contracting stage.

Drivers

When asked about drivers for green projects, almost nine in ten construction professionals said personal values, followed by half saying leading by example. Around a quarter of those surveyed said client demand, company policy, and legislation had driven sustainable work.

Not unexpectedly, professionals are frustrated, with three-quarters saying they’re personally upset that they cannot make more of an impact.

A significant consideration is that 80% of the buildings likely to be around in 2050 are already built, so it should be expected that a focus would be on de-carbonizing existing buildings.

The findings show that light refurbishment projects are less likely to achieve sustainability than new builds. Nine out of ten surveyed said they thought there should be more Government help to support existing buildings to become net-zero. The move to cut VAT to 0% on energy-saving materials is one such move, but it should be noted that new build projects are zero VAT rated, while refurbishments are not.

Commenting on the research, Russell Haworth, CEO of NBS said:

“Despite the climate emergency, and the desire by people in construction to create greener buildings, there are key barriers to building more sustainably. The siloed and fragmented approach to construction projects is one issue and when this is coupled with a lack of client demand, inconsistent and unambitious Government policy, along with data blind spots around construction product information, it’s clear why we’re not making greater progress. According to the Treasury and Green Construction Board, embodied carbon has the most potential to be reduced at the design and planning phases, anything else has a substantially lower chance of reducing carbon, to leverage this fact successfully specifiers and the broader project team need access to much better information.”

“It’s not an exaggeration to say we’re now facing the biggest crisis of our lifetimes and with construction responsible for 25% of UK emissions, this is too big to leave to personal choice. However, as the financial system becomes more aware of climate risk and carbon costs, this will provide a powerful push for construction to become greener. Soon projects will be uninsurable and unable to secure loans without evidence of their green credentials. So, it’s imperative we focus on the four Cs – climate, carbon, compliance and cost. Linking these together will be the ever-growing need for data and transparency.”

NBS

NBS is a global leading technology platform that combines some of the best content and connectivity for anyone involved in the design, supply, and construction of the built environment.

For architects, engineers, designers and contractors we provide a cloud-based specification system that enables them to work smarter and reduce their risk.

For building product manufacturers, we help grow their business by exposing their products across the construction project timeline.

Headquartered in the heart of Newcastle upon Tyne, UK, NBS has a global reach via our permanent bases in both Australia and Canada.

Our roots lie in the UK’s National Building Specification, which for nearly 50 years has been helping the construction industry build better and with lower risk.

Our future lies in cloud-based technologies and connected data, as we fast become the information marketplace for the global construction industry.

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...