Super Connect for Good 2021 Meet the Judges exclusive: Jouko van Aggelen, Chief Portfolio, Innovation Officer, Aon Assessment Solutions

As we celebrate the success of Empact Ventures’ 2021 Super Connect for Good competition in partnership with Hays, we catch up with Judge of the BeNeLuX category, Jouko van Aggelen, Chief Portfolio & Innovation Officer, Aon Assessment Solutions.

Hays and Empact Ventures’ 2021 Super Connect for Good was a resounding success. The virtual final, which took place in November, saw the regional winners go head-to-head by pitching live for the Super Connect for Good 2021 Overall Champion. We spoke to Judge, Jouko van Aggelen, Chief Portfolio & Innovation Officer, Aon Assessment Solutions.

The world of assessments

As a psychologist in business administration, van Aggelen has worked in the Assessment Industry for more then 25 years. Conducting various assessments, designing assessments, developing assessments, and implementing assessment projects while combining them with Tech, HR technology, and Data. At Aon, van Aggelen explains, “we have a wealth of Data Sources including reward, performance and assessment data. Combined with our analytics capabilities we work on many impactful topics such as ESG, diversity and inclusiveness.” Although we deliver over 30 million assessments per year we are not just a test-publisher. The real value of assessments is understanding how they can relate to and impact larger issues such as building resiliency to enable the potential of individuals, organizations and societies.

Some of the trends in the assessment industry include:

  • While the implementation of AI has been an exciting trend for the assessment industry, there is also push back from a legal and an ethical perspective. We see a increased focus on the need for an augmented approach and the true value lies in combining au with human expertise. Many businesses are now concentrating on integrity, privacy, and understanding the risks of automation. Van Aggelen gave an example of companies using artificial intelligence, where they are also providing their customers with the opportunity to speak to someone directly, giving them a human element.
  • Another trend that can be seen is the great resignation. It has been estimated that almost one in four UK workers will be planning a job change in 2022. van Aggelen said, “I think the world of Covid-19 and remote working has created a massive global marketplace. It no longer matters where you are, where you work from.” This will be a new aspect that needs to be considered when conducting various assessments on businesses and individuals within the assessment industry. 
Creating successful startups

Van Aggelen believes that combining various skills is essential to creating a successful startup. When looking to create a startup, they need to think of something new in a specific industry and combine this creativity with business skills.

“Everything you normally read about startups, it’s not per se about the great ideas, but it’s more about the team,” said van Aggelen. Having a complimentary team is essential, so there should be someone who can understand the technology, someone who understands the markets, etc. van Aggelen added, “by doing this, the team will be able to combine their skills to create a successful startup.”

When a startup is looking to scale up, van Aggelen advises that startups find help. “Most of these companies are successful because of their story. However, after one or two years, it becomes more difficult to fund it,” added van Aggelen. By finding help and getting advice from various specialists and businesses, startups will learn what they need to do and implement to scale up.

The Super Connect for Good 2021 competition

Empact Ventures’ 2021 Super Connect for Good competition in partnership with Hays gave van Aggelen some inspiration, and he enjoyed hearing about some of the initiatives. “Getting input from younger people and hearing their new ideas has been really great,” stated van Aggelen.

AZmed was a favorite for van Aggelen, with their implementation of AI into X-ray departments to optimize doctors’ workflow and improve their performance. “I think that was a really great way of using technology as it enables doctors to actually spend more time with their patients. AZmed has created a tool where they automate the routine task and create more room for humanity,” explained van Aggelen.

Human skills and interactions still play a crucial role in today’s world and have become more critical. AZmed’s technology has considered this and created an exciting and new product for the MedTech industry. 

READ MORE:
About Jouko van Aggelen, Chief Portfolio & Innovation Officer, Aon Assessment Solutions

Jouko is experienced HR (tech) leader. He is passionate about connecting People, Data and Tech to create actionable insights for individuals and organisations. He is a strong believer in empowering people to achieve their potential. Jouko has a strong international track record (25 years+), has worked on projects on most continents, has significant P&L experience, is able to inspire people and drive change and he has worked with many global companies to assess and develop their future and their existing leaders and talents. Jouko is on his best when he is on the lookout for the next thing and when he is able to create and drive change & innovation. He loves to share his insights, experience and enthusiasm on stage.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Luke Conrad

Technology & Marketing Enthusiast

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...