Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing Automation, and ROI
In today’s fast-paced, data-driven world, companies need tools that capture intent and transform it into actionable insights. Nova, the AI engine at the heart of Launched, stands out as a formidable alternative to traditional Martech solutions that are often complex, fragmented, and limited in scope. As a comprehensive AI-driven assistant, Nova surpasses competitors like 6Sense, AISDR, 11x.ai, and Artisan by delivering seamless integration, advanced multi-layered training, and enhanced personalisation across sales and marketing operations. This article explores how Nova’s unique capabilities offer unprecedented value for businesses seeking to scale, automate, and enhance their Martech outcomes.
Nova automates far beyond basic tasks; her scope encompasses the entire sales and marketing journey. While some tools focus on individual areas, Nova handles the full spectrum, from dynamic content creation and lead generation to real-time revenue attribution. This level of automation doesn’t just save time—it transforms the user experience, streamlining processes to deliver faster, more personalised campaigns that drive higher engagement. With Nova, companies can expect cost efficiencies that outpace those offered by traditional Martech stacks. By reducing marketing costs by up to 30%, Nova makes advanced automation accessible to both SMBs and large enterprises.
One of Nova’s core strengths is her integration of real-time intent data. While competitors such as 11x.ai and 6Sense capture intent data mainly at the campaign level, Nova processes signals across all levels—company, customer, user, and campaign. This creates a holistic, real-time view of potential buyers, allowing for more accurate lead prioritisation and increased engagement rates. Nova’s AI-driven outreach, informed by dynamic intent scoring, enables teams to engage with up to 10 times more prospects per user per day than human SDRs can manage, giving sales teams a distinct edge in productivity and reach.
Personalisation with Nova goes deeper than with other tools, thanks to her multi-layered training. Unlike competitors who focus solely on campaign specifics, Nova learns across four levels. At the Launched level, she embodies over 65 years of combined marketing and sales experience, adopting industry best practices to meet diverse business needs. Nova also customises her approach for each customer, understanding unique data points to create more tailored interactions. Beyond that, she learns at the user level, capturing individual preferences to accurately replicate tones and even send LinkedIn voice notes on behalf of salespeople, offering authenticity that boosts engagement and trust. Finally, her campaign-level training allows her to refine messaging and tactics based on each campaign’s unique needs, adapting her approach as conditions evolve.
Through her advanced AI-driven revenue attribution, Nova offers a distinct advantage over competitors. While platforms like 6Sense, AISDR, and Artisan often provide only limited attribution insights, Nova’s models directly link specific marketing actions to revenue. This enhanced attribution empowers companies to optimise their marketing budgets, aligning spend with high-performing channels and reducing wasted investment by up to 40%. By providing clear insights into each touchpoint’s contribution to revenue, Nova facilitates smarter decision-making and enables companies to allocate resources effectively for maximum impact.
Nova is designed to unify fragmented tools and systems within a cohesive Martech ecosystem, with seamless integration into popular CRMs such as HubSpot and Salesforce. This integration enables smooth data flow across all stages of the buyer’s journey, providing sales and marketing teams with a complete picture of performance across touchpoints. Unlike competitors like 11x.ai, which limits website traffic identification to the US, Launched (powered by Nova) extends its reach globally, helping businesses drive pipeline growth with insights into key prospects worldwide. Centralising analytics on one intuitive dashboard, Nova provides a unified view of performance that eliminates data silos, ensuring that each team operates with clarity and cohesion.
As Martech rapidly evolves, Nova is designed to scale alongside businesses and stay at the forefront of innovation. Launched has mapped out a development roadmap for Nova, introducing advanced features like predictive analytics, natural language processing (NLP), and a real-time personalisation engine. This commitment to continuous improvement means that Nova is not just a solution for today but an adaptable platform for tomorrow. Her scalable architecture supports SMBs and large enterprises alike, making her an ideal long-term choice for companies looking to optimise their Martech investments.
For organisations looking to gain a competitive edge in Martech, Nova is a powerful, holistic solution. She provides deeper, more accurate insights, automates complex tasks across the sales and marketing funnel, and facilitates higher engagement through personalised, data-driven outreach. Nova goes beyond being a Martech tool; she’s a transformative AI-powered assistant designed to drive growth, efficiency, and ROI, making her the ultimate partner in an increasingly competitive, data-centric market.
