How N-able is amplifying partner success initiatives

N-Able has expanded its partner-first programs to build on its commitment to provide resources and support that go beyond technology.

N-able (formerly SolarWinds MSP), the purpose-built technology partner for managed services providers (MSPs), today announced the launch of MarketBuilder, a platform that provides MSPs with campaigns they can quickly and easily brand and use in their own sales and marketing programs. Additionally, it has added three new advocates to its Head Nerds team, deepening the real-world expertise available for MSP partners. These developments will help provide MSPs with the knowledge and support needed to help their business transform and thrive.

MarketBuilder provides N-able partners with a selection of ready-made, customizable marketing and sales campaigns they can use to promote their own offerings. Designed to help MSPs sell their services—no matter the level of marketing and sales expertise within the company—it comes preloaded with content created specifically for MSPs to help fortify their value proposition and grow their business. MarketBuilder users have sent out over 40,000 emails in the past six months to help generate leads and close new deals while publishing more than 1,000 social posts each month.

MarketBuilder resources also include:

  • A guide to speaking with customers and prospects
  • Sample social media posts
  • Complete email campaigns
  • Sales sheets
  • Microsites (landing pages)
  • PowerPoint® sales presentations

David Woodruff, president at Connectivity Systems, an N-able MSP partner: “N-able continues to prove to be the best-in-class partner. Using the MarketBuilder platform with its professional content and campaigns, we have seen double digit growth in our security and backup service offerings.” 

“After talking with our MSP partners, many shared that they spend most of their time on running their business, leaving limited time to focus on growth. We immediately knew we could help them with their marketing activity, which is such a critical part of their business,” said Kevin Bury, chief customer officer, N-able. “MarketBuilder provides MSPs with the tools and resources they need to effectively market their business, helping them generate and close leads while providing a way to stay in touch with prospects and customers.”

The Head Nerds, who began their advisory efforts in early 2020, recently welcomed three new members to the team. They deliver training boot camps, educational resources, and consultative office hours to help MSPs understand and maximize the most important business growth opportunities. The newest members include:

  • Stefanie Hammond, Head Sales and Marketing Nerd: Stefanie has consulted and supported MSPs since 2004. In her role, she guides partners through customer conversations that help them take control of their sales process. She is committed to assisting MSPs with the modernization and delivery of training around their sales and marketing efforts.
  • Lewis Pope, Head Security Nerd: Lewis began his IT career as a freelance PC technician before spending six years growing a break/fix business into an MSP. Over the last three years, he has helped N-able partners make that same journey. As a Systems Security Certified Practitioner (SSCP), he’s also helped MSPs further mature their security practices—so they can meet the challenges of the ever- evolving cybersecurity landscape with confidence.
  • Jason Murphy, Head N-central Nerd: Jason has worked with a top 20 MSP as a sales engineer, system architect, and program manager. He’s also worked with N-able as a sales engineer. His previous vendor and MSP experience has made him an expert in the N-able N-central® solution. In his current role, he focuses on helping partners operate as efficiently as possible through automation and an optimized N-central experience.

“Our Head Nerds are deeply dedicated to our partners’ success, which is why we continue to expand the team to provide MSPs with a wider spectrum of knowledge and perspective to learn from to help their business be successful,” explained Mike Cullen, group vice president, partner enablement, N-able. “Our new advocates are now ready and available, delivering online training and valuable one-on-one consultations to advise our MSPs on how to grow their business. We’re really pleased to welcome Stefanie, Lewis, and Jason to the Head Nerds team.”

READ MORE:

About N-able

N-able (formerly SolarWinds MSP) empowers managed services providers (MSPs) to help small and medium enterprises navigate the digital evolution. With a flexible technology platform and powerful integrations, we make it easy for MSPs to monitor, manage, and protect their end customer systems, data, and networks. Our growing portfolio of security, automation, and backup and recovery solutions is built for IT services management professionals. N-able simplifies complex ecosystems and enables customers to solve their most pressing challenges. We provide extensive, proactive support—through enriching partner programs, hands-on training, and growth resources—to help MSPs deliver exceptional value and achieve success at scale.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Luke Conrad

Technology & Marketing Enthusiast

Birmingham Unveils the UK’s Best Emerging HealthTech Advances

Kosta Mavroulakis • 03rd April 2025

The National HealthTech Series hosted its latest event in Birmingham this month, showcasing innovative startups driving advanced health technology, including AI-assisted diagnostics, wearable devices and revolutionary educational tools for healthcare professionals. Health stakeholders drawn from the NHS, universities, industry and front-line patient care met with new and emerging businesses to define the future trajectory of...

Why DEIB is Imperative to Tech’s Future

Hadas Almog from AppsFlyer • 17th March 2025

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.” The justification for these cuts is often the...

The need to eradicate platform dependence

Sue Azari • 10th March 2025

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground. The recent uncertainty surrounding TikTok...

The need to clean data for effective insight

David Sheldrake • 05th March 2025

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years. Whilst...

What can be done to democratize VDI?

Dennis Damen • 05th March 2025

Virtual Desktop Infrastructure (VDI) offers businesses enhanced security, scalability, and compliance, yet it remains a niche technology. One of the biggest barriers to widespread adoption is a severe talent gap. Many IT professionals lack hands-on VDI experience, as their careers begin with physical machines and increasingly shift toward cloud-based services. This shortage has created a...

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...