Google Cloud and ThoughtSpot Expand Partnership to Unlock Unprecedented Value with Cloud Analytics

Google Cloud

ThoughtSpot, a leader in search and AI-driven analytics announced a deepening of its partnership with Google Cloud to empower enterprises with cloud analytics. A key development of this expanded relationship includes the launch of Embrace for Google Cloud, which enables enterprises to run search and AI-driven analytics directly in Google BigQuery, without moving or caching any data. 

Bringing ThoughtSpot’s Augmented Analytics Directly to Google Cloud

With the launch of ThoughtSpot Embrace for Google Cloud, organisations around the world can immediately begin leveraging the combined power of both Google BigQuery and augmented analytics from ThoughtSpot to equip everyone in their organisation with the ability to find insights and take action. Users can use ThoughtSpot’s simple search interface to tap into the scale and performance capabilities of Google BigQuery, analysing billions of rows of data in seconds to find powerful, granular insights. 

With ThoughtSpot Monitor, business users can follow specific KPIs and metrics, and the system will automatically alert them to changes as the data changes in Google BigQuery. With these insights curated and pushed to users proactively, businesses can identify unexpected opportunities and course-correct where needed more quickly and efficiently. 

Organisations around the world need fundamentally new ways to leverage their data to transform themselves to thrive in the modern business landscape. Embrace delivers the combination of speed, scale, and ease of use required for organisations looking to use their data to drive efficiency in their business operations and processes, create more personalised customer experiences, and increase revenue.


READ MORE: Can Organisations Afford to be Cloud Agnostic?


“While we use a variety of analytics tools like Cognos and Tableau, the combination of ThoughtSpot and Google Cloud gets insights into the hands of our team when and where they make decisions. What used to take a data professional 15 to 20 minutes can be done in seconds,” said Greg Capodagli, Marketing Manager, Mattel. “The ease of use is perhaps even more impactful. With ThoughtSpot running on Google Cloud, our senior business leaders can self serve, answering their own data questions in real time instead of having to wait for an analyst to find the answer for them.”

“Enterprises have more data at their disposal than ever before. The problem arises, however, when they look to turn that data into insights that can transform how their business operates. The old analytics stack is too slow and cumbersome to deliver the value they need from their data,” said Seann Gardiner, SVP of Business Development & GM of Embrace, ThoughtSpot. “Embrace for Google Cloud exemplifies the new, cloud native, AI powered analytics stack required to rewrite this equation and drive true transformation for our customers.”

“Organisations are increasingly looking to the cloud to store, manage, and analyse their data,” said Manvinder Singh, Director, Partnerships at Google Cloud. “We’re excited to expand our partnership with ThoughtSpot to extend their search and analytics capabilities into BigQuery, providing customers with additional capabilities to derive value out of their business data.”

Embrace for Google BigQuery is generally available. For more information please visit ThoughtSpot for Google Cloud.


Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

Is It Time for a VMware Alternative?

Wind River • 22nd May 2025

Companies have options when it comes to replacing VMware as their cloud platform, to address rising costs, support concerns, and a shrinking partner ecosystem. If you are ready to contemplate a different vendor, here are five reasons why Wind River Cloud Platform should be on your short list of VMware alternatives.

AI Leads as VivaTech Unveils Top 100 Startups

Viva Technology • 14th May 2025

Viva Technology has unveiled the first edition of its “Top 100 Rising European Startups for 2025,” spotlighting the most promising young companies shaping Europe’s tech future. Germany, France, and the UK lead the ranking, which highlights high-growth startups across 13 countries. Artificial intelligence dominates the list, with 15 companies spanning AI agents, models, and infrastructure....

Birmingham Unveils the UK’s Best Emerging HealthTech Advances

Kosta Mavroulakis • 03rd April 2025

The National HealthTech Series hosted its latest event in Birmingham this month, showcasing innovative startups driving advanced health technology, including AI-assisted diagnostics, wearable devices and revolutionary educational tools for healthcare professionals. Health stakeholders drawn from the NHS, universities, industry and front-line patient care met with new and emerging businesses to define the future trajectory of...

Why DEIB is Imperative to Tech’s Future

Hadas Almog from AppsFlyer • 17th March 2025

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.” The justification for these cuts is often the...

The need to eradicate platform dependence

Sue Azari • 10th March 2025

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground. The recent uncertainty surrounding TikTok...