Google Cloud and ThoughtSpot Expand Partnership to Unlock Unprecedented Value with Cloud Analytics

Google Cloud

ThoughtSpot, a leader in search and AI-driven analytics announced a deepening of its partnership with Google Cloud to empower enterprises with cloud analytics. A key development of this expanded relationship includes the launch of Embrace for Google Cloud, which enables enterprises to run search and AI-driven analytics directly in Google BigQuery, without moving or caching any data. 

Bringing ThoughtSpot’s Augmented Analytics Directly to Google Cloud

With the launch of ThoughtSpot Embrace for Google Cloud, organisations around the world can immediately begin leveraging the combined power of both Google BigQuery and augmented analytics from ThoughtSpot to equip everyone in their organisation with the ability to find insights and take action. Users can use ThoughtSpot’s simple search interface to tap into the scale and performance capabilities of Google BigQuery, analysing billions of rows of data in seconds to find powerful, granular insights. 

With ThoughtSpot Monitor, business users can follow specific KPIs and metrics, and the system will automatically alert them to changes as the data changes in Google BigQuery. With these insights curated and pushed to users proactively, businesses can identify unexpected opportunities and course-correct where needed more quickly and efficiently. 

Organisations around the world need fundamentally new ways to leverage their data to transform themselves to thrive in the modern business landscape. Embrace delivers the combination of speed, scale, and ease of use required for organisations looking to use their data to drive efficiency in their business operations and processes, create more personalised customer experiences, and increase revenue.


READ MORE: Can Organisations Afford to be Cloud Agnostic?


“While we use a variety of analytics tools like Cognos and Tableau, the combination of ThoughtSpot and Google Cloud gets insights into the hands of our team when and where they make decisions. What used to take a data professional 15 to 20 minutes can be done in seconds,” said Greg Capodagli, Marketing Manager, Mattel. “The ease of use is perhaps even more impactful. With ThoughtSpot running on Google Cloud, our senior business leaders can self serve, answering their own data questions in real time instead of having to wait for an analyst to find the answer for them.”

“Enterprises have more data at their disposal than ever before. The problem arises, however, when they look to turn that data into insights that can transform how their business operates. The old analytics stack is too slow and cumbersome to deliver the value they need from their data,” said Seann Gardiner, SVP of Business Development & GM of Embrace, ThoughtSpot. “Embrace for Google Cloud exemplifies the new, cloud native, AI powered analytics stack required to rewrite this equation and drive true transformation for our customers.”

“Organisations are increasingly looking to the cloud to store, manage, and analyse their data,” said Manvinder Singh, Director, Partnerships at Google Cloud. “We’re excited to expand our partnership with ThoughtSpot to extend their search and analytics capabilities into BigQuery, providing customers with additional capabilities to derive value out of their business data.”

Embrace for Google BigQuery is generally available. For more information please visit ThoughtSpot for Google Cloud.


Bekki Barnes

With 5 years’ experience in marketing, Bekki has knowledge in both B2B and B2C marketing. Bekki has worked with a wide range of brands, including local and national organisations.

The need to clean data for effective insight

David Sheldrake • 05th March 2025

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years. Whilst...

What can be done to democratize VDI?

Dennis Damen • 05th March 2025

Virtual Desktop Infrastructure (VDI) offers businesses enhanced security, scalability, and compliance, yet it remains a niche technology. One of the biggest barriers to widespread adoption is a severe talent gap. Many IT professionals lack hands-on VDI experience, as their careers begin with physical machines and increasingly shift toward cloud-based services. This shortage has created a...

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...

How smart labels are transforming supply chains

Sharath Muddaiah • 27th January 2025

As e-commerce continues to rise globally, the impact of just-in-time manufacturing and rising consumer expectations mean the need for real-time visibility has never been greater. Smart labels directly address this demand, offering solutions to long-standing challenges like shipment delays, theft, and the lack of traceability. With the smart label market projected to grow from $14.1...

The rise of loyalty apps

Sue Azari • 17th January 2025

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in...

Rocket launch challenges Elon Musk’s space dominance

Professor Sultan Mahmud • 16th January 2025

Amazon founder Jeff Bezos’s space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk’s SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT). It firmly pits the world’s two richest men against each other in...