Fitbit Versa 2 launches with connection to Alexa and Spotify

Fitbit’s new Versa smartwatch has hit the market, with connection to voice assistants and an improved battery time on its predecessor

Smartwatches have seemed like an IoT fad ever since they spiked in popularity with Apple’s offering. Now, after the success of the Fitbit Versa, the company are launching a follow-up.

The Versa 2 stays true to the original design of the watch, with a number of updates to tempt new users and seasoned Fitbit fans seeking a new device. The big news is that the Versa 2 is now Alexa-enabled, with a microphone to tell your home assistant what to do.

The watch also contains Spotify integration, a marked upgrade on the Deezer capabilities of the last model. With an improved battery and a Sleep Score feature to measure how your sleep was out of 100, this is a neat upgrade.

Fitbit will also be using the Versa 2 as the primary vehicle for its premium service.

The Fitbit Premium subscription package is $10 a month. Those that buy the Special Edition Versa 2 will receive a 90-day trial of the premium package as opposed to the 7-day free trial, given as standard with a regular purchase.

Fitbit Premium comes with guided plans for wellbeing, nutrition and exercise.

With sales of the iPhone dropping, the smartwatch market is one of the most interesting in IoT. Voice AI is on the rise; there are a number of wearables products currently available too and there could well be a competition for the dominant IoT device following smartphones, should they die out in the next decade.

Last year, the Apple Watch accounted for more than half the total sales of all smartwatches. This was twice as many as Samsung and Fitbit, the next two biggest smartwatch manufacturers.

The Series 5 watch is set to be announced by Apple soon. The design is said to be similar to last year’s model, following the major redesign of the product with the Series 4 line.

Siri is set to be given major updates, which certainly suggests that voice assistants are going to be one of the driving technologies of smartwatches in the next few years.

Luke Conrad

Technology & Marketing Enthusiast

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...