Four-fifths of UK consumers think everything will have a virtual component post-pandemic

79% of consumers think that everything will have a virtual component, according to a new study from Zoom Video Communications, Inc. and Qualtrics Research.

For over a year, people have turned to video conferencing because it was their only option. But beyond the pandemic, almost four-fifths (79%) of consumers think that everything will have a virtual component, according to a new study from Zoom Video Communications, Inc. and Qualtrics Research.

This comes as part of a new report, “How Virtual Do We Want Our Future to Be?”, which surveyed almost 8,000 consumers, including over 1,000 in the UK, to determine the virtual activities that rose to prominence during the pandemic that people would like to see continue.

Working life stands as the top activity for which Brits want a hybrid approach, with nearly three-quarters (74%) expecting both in-person and virtual components, followed by interactions with government and public sector services (68%) and education (66%). Conversely, a large proportion of consumers want celebrations such as weddings (57%), real estate, including property tours (47%), and events like festivals (46%) to take place only in-person.

When considering the benefits of video calling, 89% feel that it can help combat loneliness, 75% agree that it allows everyone to participate, and 69% say that virtual activities help improve emotional health. With the added convenience of being virtual and remote, 38% admit that they are not sure they want to go back to the old ways.

In addition to consumer demand, the benefits of a hybrid approach for those using video conferencing for business are likely to impact the future of work. Over the past year, UK workers have enjoyed not having to leave home (64%), felt safer (54%) and had access to people they did not have access to in-person (34%). However, over half (52%) felt a lack of personal or interpersonal connection, and 38% struggled to access materials and resources.

READ MORE: 

“Since the start of the pandemic, video conferencing has helped people stay connected and stave off feelings of loneliness and isolation,” says Phil Perry, Head of UK & Ireland at Zoom. “But that doesn’t mean it’s the sole solution for every activity. Aspects like forging a level of personal connection are difficult to achieve virtually at the same level as people would in person. Clearly, the demand for a hybrid approach will pave the future, with face-to-face interactions enabling deeper relationships and personal experiences, and virtual components maintaining the convenience of connecting with colleagues and loved ones wherever they are.”

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Unlock the Power of WiFi 6: How To Leverage It...

TBT Newsroom • 01st March 2023

Are you tired of being left behind in the technological world? Well, fear not! WiFi 6 is here to save the day and bring your business into the future. With unprecedented speeds and a host of new capabilities, WiFi 6 is the must-have technology for any business looking to stay ahead of the curve.

Sustainable Phones

TBT Newsroom • 04th May 2022

Cat phones (made by UK-based company Bullitt Group) are explicitly designed to be rugged, with devices built to last and have a longer lifespan. Industry Analyst firm Canalys notes that the current average lifecycle of smartphones in the mass market is approximately 37 months for iPhones and 33 months for Android devices.

From Credit Cards To Mobile Payment  

Ripsy Plaid • 27th April 2022

Plaid, the open finance data network, and payments platform have appointed Ripsy Bandourian as its first Head of Europe as it continues to rapidly expand across the continent. Based in Amsterdam, Ripsy will lead the business strategy and operations for Plaid’s Europe arm as it moves into its next stage of growth. 

How biometric technology can be used for remote proof of...

Chris Corfield • 08th April 2022

The pandemic has accelerated the adoption of digital financial services, driving organizations to speed up their transformation programs globally. Most banks, as well as pension providers, are still in the early stages of integrating technologies such as machine learning and artificial intelligence, and as the world continues to battle the long-term effects of COVID-19, the...