Why you need to be data assured

James Blake, Field CTO Security EMEA at Rubrik, looks at defining data assurance and explains how businesses can ensure an architecture that supports it going forward.
James Blake, Field CTO Security EMEA at Rubrik, looks at defining data assurance and explains how businesses can ensure an architecture that supports it going forward.

Data is at the heart of every modern organization; without it, business applications, systems and processes simply can’t function. It’s become mission-critical for almost every business on the planet, so it’s no wonder that it’s highly sought after by cybercriminals.

But what makes data so desirable? Some have learned to collect data and metadata from every corner of their organization, using it to make informed decisions, save costs, or predict what’s around the corner and prepare accordingly. Hackers, meanwhile, have mastered the fine art of ransomware, holding that very data hostage to those who need it most in exchange for one hell of a payday.

According to a recent survey by IDC, over a third of organizations globally have experienced a ransomware attack in the last year, with an average ransom payment of nearly US$250,000. In the UK, ransomware attacks doubled in the first half of 2021 compared to the same period in 2020. It’s clear that the traditional ‘perimeter’ approach to security is no longer working. 

To combat this, modern businesses need to be data assured. This means not only ensuring that they are accurately collecting data and correctly analyzing it for maximum impact, but that that very data is also protected when the worst happens. Sounds easy enough, but how do organizations achieve that, how can they best protect the lifeblood of their infrastructure, and what solutions can help along the way?

It’s time to rethink data protection. It’s time for an inside-out security strategy, whereby the data is not only the last line of defence but the first line of defiance. It’s time to become data assured.

Data assurance, explained

Simply put, data assurance is the act of understanding and correcting errors throughout the data communication process, such as between a host and a storage array. In doing so, data assurance improves the integrity of data across a storage system by enabling the storage array itself to check for said errors, appending error-checking codes to data blocks in order to determine errors in transit. If and when corrupted data is recognized, it is corrected before it reaches its next destination. 

However, for data assurance to thrive, the organization must first adopt the concept of zero trust. A zero trust architecture assumes all users, devices and applications are untrustworthy and can be compromised. In other words, it means trusting nothing and verifying everything. In doing so, permissions are significantly limited, data is only accessible via multi-factor authentication, and therefore the likelihood of anyone or anything maliciously impacting that data is removed.

An architecture designed around zero trust must employ immutable backups to further ensure data security. Immutable backups cannot be modified, deleted or tampered with in any way – intentionally or otherwise, while every attempt to read the data is subject to authentication. So, if you find yourself suddenly exposed, you know at the very least that you have clean, immutable data to reinstate.

As well as requiring certificate-based mutual authentication for secure communications as part of its zero trust cluster design, immutability is built upon filesystem distribution and API authentication. It provides tight controls over which applications can exchange information, how data is transacted, and how it is arranged across physical and logical devices, and requires authentication to all endpoints to allow any of this to happen. With all this in place, security teams can rest in the knowledge that they are on the right track to true data assurance.

In short, being data assured allows security teams to know exactly where their data is, rest easy that it’s stored immutably, and confidently leverage said data to initiate recovery operations or run attack forensics in the wake of a ransomware attack.

READ MORE:

The final piece in the data assurance puzzle is deploying a modern backup solution that can enforce all of the above. Traditional solutions simply aren’t built with data assurance in mind, and therefore don’t offer the visibility and governance capabilities needed to effectively monitor the data flowing through an organization.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

Data-Sharing Done Right: Finding the Best Business Approach

Bart Koek • 20th November 2024

To ensure data is not only available, but also accessible to those that need it, businesses recognise that it is vital to focus on collecting, sorting and governing all the data in their organisation. But what happens when data also needs to be accessed and shared across the business? That is where organisations discover a...

Nova: The Ultimate AI-Powered Martech Solution for Boosting Sales, Marketing...

Erin Lanahan • 19th November 2024

Discover how Nova, the AI-powered engine behind Launched, revolutionises Martech by automating sales and marketing tasks, enhancing personalisation, and delivering unmatched ROI. With advanced intent data integration, revenue attribution, and real-time insights, Nova empowers businesses to scale, streamline operations, and outperform competitors like 6Sense and 11x.ai. Experience the future of Martech with Nova’s transformative AI...

How E-commerce Marketers Can Win Black Friday

Sue Azari • 11th November 2024

As new global eCommerce players expand their influence across both European and US markets, traditional brands are navigating a rapidly shifting landscape. These fast-growing Asian platforms have gained traction by offering ultra-low prices, rapid product turnarounds, heavy investment in paid user acquisition, and leveraging viral social media trends to create demand almost in real-time. This...

Why microgrids are big news

Craig Tropea • 31st October 2024

As the world continues its march towards a greener future, businesses, communities, and individuals alike are all increasingly turning towards renewable energy sources to power their operations. What is most interesting, though, is how many of them are taking the pro-active position of researching, selecting, and implementing their preferred solutions without the assistance of traditional...

Is automation the silver bullet for customer retention?

Carter Busse • 22nd October 2024

CX innovation has accelerated rapidly since 2020, as business and consumer expectations evolved dramatically during the Covid-19 pandemic. Now, finding the best way to engage and respond to customers has become a top business priority and a key business challenge. Not only do customers expect the highest standard, but companies are prioritising superb CX to...

Automated Testing Tools and Their Impact on Software Quality

Natalia Yanchii • 09th October 2024

Test automation refers to using specialized software tools and frameworks to automate the execution of test cases, thereby reducing the time and effort required for manual testing. This approach ensures that automation tests run quickly and consistently, allowing development teams to identify and resolve defects more effectively. Test automation provides greater accuracy by eliminating human...