Adobe appoints new Executive Vice President and Chief Business Officer of its digital media business

Adobe has appointed David Wadhwani as executive Vice President and Chief Business Officer, Digital Media.

Adobe has announced David Wadhwani as executive vice president and chief business officer, Digital Media. In this role, Wadhwani will be responsible for the success of Adobe’s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud, including all product marketing, strategic partnerships, customer support and go-to-market across geographies, working closely with the Digital Media Product organizations. He will report directly to Adobe president and CEO Shantanu Narayen. Wadhwani previously served as senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015.

Everyone has a story to tell, and Creative Cloud provides everyone, from the student to the most demanding professional, with the tools, platform and community to create and amplify their stories. In a world where work needs to be done from anywhere and with anyone, Document Cloud is accelerating document productivity, redefining how people view, edit, share, scan and sign documents across every surface.

By delivering continuous product innovation, executing a rigorous data-driven digital business and expanding into new categories, geographies, and customer segments, Creative Cloud and Document Cloud target an addressable market that Adobe estimates to be approximately US$62bn by 2023.

“We’re thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth,” said Shantanu Narayen, president and CEO, Adobe. “David’s extensive experience, impressive track record and passion for Adobe and our customers, make him the ideal choice to lead the explosive creativity and document categories through their next phase of growth.”

“I’m excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands,” said David Wadhwani. “Creative Cloud and Document Cloud are helping millions around the world express themselves and digitize their workflows in innovative ways. The tailwinds in Adobe’s Digital Media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers.”

Wadhwani returns to Adobe from Greylock Partners, where he is a Venture Partner. Before joining Greylock, he was president and CEO of AppDynamics, leading the company. It transformed into a SaaS-first business and grew annual recurring revenue approximately 10 times in four years. Cisco acquired AppDynamics in 2017 for nearly $4bn.

READ MORE:

As senior vice president and general manager of Adobe’s Digital Media business from 2010 to 2015, Wadhwani played an instrumental role in advancing the company’s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business. He joined Adobe in 2005 through the company’s acquisition of Macromedia, Inc., where he had been vice president of developer products. Wadhwani holds a bachelor’s degree in computer science from Brown University and serves on the Brown computer science department advisory board. David is on the digital advisory board for the Metropolitan Museum of Art and the Board of Trustees for StoryCorps and the Fine Arts Museums of San Francisco.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Luke Conrad

Technology & Marketing Enthusiast

Birmingham Unveils the UK’s Best Emerging HealthTech Advances

Kosta Mavroulakis • 03rd April 2025

The National HealthTech Series hosted its latest event in Birmingham this month, showcasing innovative startups driving advanced health technology, including AI-assisted diagnostics, wearable devices and revolutionary educational tools for healthcare professionals. Health stakeholders drawn from the NHS, universities, industry and front-line patient care met with new and emerging businesses to define the future trajectory of...

Why DEIB is Imperative to Tech’s Future

Hadas Almog from AppsFlyer • 17th March 2025

We’ve been seeing Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives being cut time and time again throughout the tech industry. DEIB dedicated roles have been eliminated, employee resource groups have lost funding, and initiatives once considered crucial have been deprioritised in favour of “more immediate business needs.” The justification for these cuts is often the...

The need to eradicate platform dependence

Sue Azari • 10th March 2025

The advertising industry is undergoing a seismic shift. Connected TV (CTV), Retail Media Networks (RMNs), and omnichannel strategies are rapidly redefining how brands engage with consumers. As digital privacy regulations evolve and platform dynamics shift, advertisers must recognise a fundamental truth. You cannot build a sustainable business on borrowed ground. The recent uncertainty surrounding TikTok...

The need to clean data for effective insight

David Sheldrake • 05th March 2025

There is more data today than ever before. In fact, the total amount of data created, captured, copied, and consumed globally has now reached an incredible 149 zettabytes. The growth of the big mountain is not expected to slow down, either, with it expected to reach almost 400 zettabytes within the next three years. Whilst...

What can be done to democratize VDI?

Dennis Damen • 05th March 2025

Virtual Desktop Infrastructure (VDI) offers businesses enhanced security, scalability, and compliance, yet it remains a niche technology. One of the biggest barriers to widespread adoption is a severe talent gap. Many IT professionals lack hands-on VDI experience, as their careers begin with physical machines and increasingly shift toward cloud-based services. This shortage has created a...

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...