Facebook celebrates profitable quarter despite mounting criticism and allegations

Despite the recent whistleblower scandal, Facebook generated "better-than-expected" revenue, this quarter, totalling US$9bn.
Despite the recent whistleblower scandal, Facebook generated “better-than-expected” revenue this quarter, totalling US$9bn.

The tech giant Facebook has shared that it has made a US$9bn profit in the last three months; an increase from $7.8bn last year. In addition, it has had a 6% year-on-year increase in active daily users, which totals around 1.93 billion as of September 2021. Due to a boom in online advertising, the social media giant has increased revenue by $29.01bn.

This news is a surprise for many as the company has faced considerable backlash in the wake of the former employee whistleblower, Frances Haugen, who has accused the tech giant of placing profit above public health. Haugen revealed herself as the Facebook whistleblower after leaking a cache of internal documents that place Facebook in a damning light. She shared the several thousand documents with the Wall Street Journal, revealing that the company was lying about its progress on handling misinformation and violence.

“The thing I saw at Facebook over and over again was there were conflicts of interest between what was good for the public and what was good for Facebook. And Facebook, over and over again, chose to optimize for its own interests, like making more money,” she said.

Haugen joined Facebook in 2019 as a product manager on its civic integrity team, which focuses on election-related issues globally. She cites her decision to join Facebook as a personal mission to combat misinformation. However, her decision to expose Facebook stemmed from her shock at company policies that prioritized profit over public safety. “The version of Facebook that exists today is tearing our societies apart and causing ethnic violence around the world,” she said.

“No one at Facebook is malevolent,” Haugen told 60 Minutes. She said Mark Zuckerberg, Facebook’s founder “has never set out to make a hateful platform”. Despite this, the company still needs to take responsibility for its choices, she said.

Possible rebrand in the wake of allegations

According to a trusted source obtained by The Verge, Facebook is going to rebrand itself. This news follows hot on the heels of the revelation from a whistleblower that Facebook has been managing its users’ safety poorly and Mark Zuckerberg’s plans to develop the metaverse. According to The Verge, the rebrand is going to be announced in one week at the Facebook Connect conference on 28th October. 

What is the metaverse?

“It’s a virtual environment,” explained Zuckerberg. “We can be present with people in digital spaces. And you can kind of think about this as an embodied internet that you’re inside of rather than just looking at. And we believe that this is going to be the successor to the mobile Internet.

“You’re going to be able to access the metaverse from all different devices and different levels of fidelity from apps on phones and PCs to immersive virtual and augmented reality devices.

READ MORE: 

“Within the metaverse, you can build a hangout, play games with friends, work, create and more. You’re basically going to be able to do everything that you can on the internet today, as well as some things that don’t make sense on the internet today like dancing.

For more news from Top Business Tech, don’t forget to subscribe to our daily bulletin!

Follow us on LinkedIn and Twitter

Amber Donovan-Stevens

Amber is a Content Editor at Top Business Tech

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...

How smart labels are transforming supply chains

Sharath Muddaiah • 27th January 2025

As e-commerce continues to rise globally, the impact of just-in-time manufacturing and rising consumer expectations mean the need for real-time visibility has never been greater. Smart labels directly address this demand, offering solutions to long-standing challenges like shipment delays, theft, and the lack of traceability. With the smart label market projected to grow from $14.1...

The rise of loyalty apps

Sue Azari • 17th January 2025

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in...

Rocket launch challenges Elon Musk’s space dominance

Professor Sultan Mahmud • 16th January 2025

Amazon founder Jeff Bezos’s space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk’s SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT). It firmly pits the world’s two richest men against each other in...

Giesecke+Devrient launches new Smart Label at CES 2025

Giesecke Devrient • 06th January 2025

G+D has today launched the G+D Smart Label, its innovative tracking solution that transforms any package into an IoT device. Ultra-thin and only slightly larger than a credit card, the new Smart Label proposition has been jointly developed by G+D in conjunction with its hardware partner, Sensos to enable cost-effective, accurate location tracking for a...

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.